hi,
hi,
i'm hải-ly.
i'm hải-ly.
About me
About me
About me
Branding-focused graphic designer in Ho Chi Minh city, with a business administration background. Proficient in Adobe Creative Suite (PS, AI, ID) and Figma. Detail-oriented and adaptable, I take ownership of projects to create meaningful designs; and I'm consistently seeking opportunities to learn and grow.
Branding-focused graphic designer in Ho Chi Minh city, with a business administration background. Proficient in Adobe Creative Suite (PS, AI, ID) and Figma. Detail-oriented and adaptable, I take ownership of projects to create meaningful designs; and I'm consistently seeking opportunities to learn and grow.
Branding-focused graphic designer in Ho Chi Minh city, with a business administration background. Proficient in Adobe Creative Suite (PS, AI, ID) and Figma. Detail-oriented and adaptable, I take ownership of projects to create meaningful designs; and I'm consistently seeking opportunities to learn and grow.
Graphic Design Skills
Graphic Design
Skills
Design Skills
Branding
Illustration
UI Design
Design Principles
Branding
Illustration
UI Design
Design Principles
Branding
Illustration
UI Design
Design Principles
Software
Software
Software
Illustrator
Photoshop
InDesign
Figma • Framer
Illustrator
Photoshop
InDesign
Figma • Framer
Illustrator
Photoshop
InDesign
Figma • Framer
Skills
Skills
Skills
Communication
Collaboration
Organization
Communication
Collaboration
Organization
Communication
Collaboration
Organization
Language
Language
Language
English - C1 Advanced
Japanese - N5 Beginner
Vietnamese - Native
English - C1 Advanced
Japanese - N5 Beginner
Vietnamese - Native
English - C1 Advanced
Japanese - N5 Beginner
Vietnamese - Native
Design Experience
Design Experience
Design Experience
Freelance Graphic Designer
Freelance Graphic Designer
Freelance Graphic Designer
Oct 2024 - Current
Oct 2024 - Current
Oct 2024 - Current
Freelance
Freelance
Freelance
Ho Chi Minh, Vietnam
Ho Chi Minh, Vietnam
Ho Chi Minh, Vietnam
Partnered closely with clients to ensure quality and deliver visuals aligned with their needs and brand strategy.
Developed brand identity and visuals for corporate client 'Thành Giang EPS' from initial briefing to finalization, including communication with production vendors.
Conceptualized brand positioning and designed a mascot logo for F&B client 'Bếp Nhà MyMy'.
Crafted engaging social media posts for 'Ponnie', ensuring brand consistency.
Guided a team in logo research, design, and finalization for F&B client 'Cá Cơm'.
Partnered closely with clients to ensure quality and deliver visuals aligned with their needs and brand strategy.
Developed brand identity and visuals for corporate client 'Thành Giang EPS' from initial briefing to finalization, including communication with production vendors.
Conceptualized brand positioning and designed a mascot logo for F&B client 'Bếp Nhà MyMy'.
Crafted engaging social media posts for 'Ponnie', ensuring brand consistency.
Guided a team in logo research, design, and finalization for F&B client 'Cá Cơm'.
Partnered closely with clients to ensure quality and deliver visuals aligned with their needs and brand strategy.
Developed brand identity and visuals for corporate client 'Thành Giang EPS' from initial briefing to finalization, including communication with production vendors.
Conceptualized brand positioning and designed a mascot logo for F&B client 'Bếp Nhà MyMy'.
Crafted engaging social media posts for 'Ponnie', ensuring brand consistency.
Guided a team in logo research, design, and finalization for F&B client 'Cá Cơm'.
Brand Designer
Brand Designer
Brand Designer
June 2025 - May 2026
June 2025 - May 2026
June 2025 - May 2026
SODÅ - Hospitality Partner
SODÅ - Hospitality Partner
SODÅ - Hospitality Partner
Ho Chi Minh, Vietnam
Ho Chi Minh, Vietnam
Ho Chi Minh, Vietnam
Developed comprehensive hotel brand identity, including brand and concept books, signage and wayfinding, uniforms, décor, and digital guidelines for cohesive guest experiences.
Elevated SODÅ's creative direction by refining brand books and service architecture, ensuring a modern, consistent brand identity across all channels and interactions.
Developed comprehensive hotel brand identity, including brand and concept books, signage and wayfinding, uniforms, décor, and digital guidelines for cohesive guest experiences.
Elevated SODÅ's creative direction by refining brand books and service architecture, ensuring a modern, consistent brand identity across all channels and interactions.
Developed comprehensive hotel brand identity, including brand and concept books, signage and wayfinding, uniforms, décor, and digital guidelines for cohesive guest experiences.
Elevated SODÅ's creative direction by refining brand books and service architecture, ensuring a modern, consistent brand identity across all channels and interactions.
Intern Graphic Designer
Intern Graphic Designer
Intern Graphic Designer
Jun 2024 - Sept 2024
Jun 2024 - Sept 2024
Jun 2024 - Sept 2024
Dirtypaws Agency
Dirtypaws Agency
Dirtypaws Agency
Ho Chi Minh, Vietnam
Ho Chi Minh, Vietnam
Ho Chi Minh, Vietnam
Enhanced UI designs for three VinFast landing pages, ensuring responsiveness and visual consistency across platforms.
Supported the development of logos, merchandise, brand guidelines, and creative concepts for various projects.
Designed social Key Visuals for Vietnam Airlines, collaborating under tight deadlines.
Enhanced UI designs for three VinFast landing pages, ensuring responsiveness and visual consistency across platforms.
Supported the development of logos, merchandise, brand guidelines, and creative concepts for various projects.
Designed social Key Visuals for Vietnam Airlines, collaborating under tight deadlines.
Enhanced UI designs for three VinFast landing pages, ensuring responsiveness and visual consistency across platforms.
Supported the development of logos, merchandise, brand guidelines, and creative concepts for various projects.
Designed social Key Visuals for Vietnam Airlines, collaborating under tight deadlines.
School Project Lead
School Project Lead
School Project Lead
Oct 2023 - May 2024
Oct 2023 - May 2024
Oct 2023 - May 2024
Arena Multimedia
Arena Multimedia
Arena Multimedia
Ho Chi Minh, Vietnam
Ho Chi Minh, Vietnam
Ho Chi Minh, Vietnam
Led a branding team of 3 and a UI/UX team of 4, successfully delivering projects that earned outstanding merit awards.
Designed brand identities and visual assets, ensuring consistency across packaging, marketing materials, and digital platforms.
Led a branding team of 3 and a UI/UX team of 4, successfully delivering projects that earned outstanding merit awards.
Designed brand identities and visual assets, ensuring consistency across packaging, marketing materials, and digital platforms.
Led a branding team of 3 and a UI/UX team of 4, successfully delivering projects that earned outstanding merit awards.
Designed brand identities and visual assets, ensuring consistency across packaging, marketing materials, and digital platforms.
Education
Education
Education
Diploma in Multimedia
Diploma in Multimedia
Diploma in Multimedia
Mar 2023 - May 2024
Mar 2023 - May 2024
Mar 2023 - May 2024
Arena Multimedia
Arena Multimedia
Arena Multimedia
Ho Chi Minh, Vietnam
Ho Chi Minh, Vietnam
Ho Chi Minh, Vietnam
Specialized in Graphic Design and Digital Product Design.
Achieved Outstanding student Award for both semesters.
Honoured Best UX/UI Student Award for Summer Semester 2024.
Specialized in Graphic Design and Digital Product Design.
Achieved Outstanding student Award for both semesters.
Honoured Best UX/UI Student Award for Summer Semester 2024.
Specialized in Graphic Design and Digital Product Design.
Achieved Outstanding student Award for both semesters.
Honoured Best UX/UI Student Award for Summer Semester 2024.
Bachelor of Commerce
Bachelor of Commerce
Bachelor of Commerce
Sept 2015 - May 2018
Sept 2015 - May 2018
Sept 2015 - May 2018
UBC Sauder School of Business
UBC Sauder School of Business
UBC Sauder School of Business
Vancouver, Canada
Vancouver, Canada
Vancouver, Canada
Specialized in Organization Behaviour and Human Resources.
Graduated with an 80.9% average on all commerce courses.
Specialized in Organization Behaviour and Human Resources.
Graduated with an 80.9% average on all commerce courses.
Specialized in Organization Behaviour and Human Resources.
Graduated with an 80.9% average on all commerce courses.
Commerce University Transfer Program
Commerce University Transfer Program
Commerce University Transfer Program
June 2012 - Apr 2015
June 2012 - Apr 2015
June 2012 - Apr 2015
Columbia College
Columbia College
Columbia College
Vancouver, Canada
Vancouver, Canada
Vancouver, Canada
Awarded Academic Excellence Scholarship ($1200 - University, $1000 - High school Program).
Awarded Academic Excellence Scholarship ($1200 - University, $1000 - High school Program).
Awarded Academic Excellence Scholarship ($1200 - University, $1000 - High school Program).
Admin Work Experience
Admin Work Experience
Admin Work Experience
Personal Assistant to General Manager
Personal Assistant to General Manager
Personal Assistant to General Manager
Jul 2022 - Dec 2022
Jul 2022 - Dec 2022
Jul 2022 - Dec 2022
Phu Quoc, Vietnam
Phu Quoc, Vietnam
Phu Quoc, Vietnam
Executive Assistant
Executive Assistant
Executive Assistant
Oct 2021 - Jun 2022
Oct 2021 - Jun 2022
Oct 2021 - Jun 2022
Thành Giang EPS
Thành Giang EPS
Thành Giang EPS
Hau Giang, Vietnam
Hau Giang, Vietnam
Hau Giang, Vietnam
Services Coordinator
Services Coordinator
Services Coordinator
Aug 2019 - Apr 2021
Aug 2019 - Apr 2021
Aug 2019 - Apr 2021
Community Therapists Inc.
Community Therapists Inc.
Community Therapists Inc.
Vancouver, Canada
Vancouver, Canada
Vancouver, Canada
Administrative Assistant
Administrative Assistant
Administrative Assistant
Oct 2018 - July 2019
Oct 2018 - July 2019
Oct 2018 - July 2019
Salvation Army Southview
Salvation Army Southview
Salvation Army Southview
Vancouver, Canada
Vancouver, Canada
Vancouver, Canada
Thanks for checking!
Thanks for checking!
Got a new project you think I'd be a good fit for? Feel free to reach out!
Got a new project you think I'd be a good fit for? Feel free to reach out!
cuc.creative@gmail.com
0357 47 27 95
cúc garden is open, let's talk
cúc garden is open, let's talk
Feel free to reach me @ cuc.creative@gmail.com
Feel free to reach me @ cuc.creative@gmail.com
Download resume
Thanks for checking!
Got a new project you think I'd be a good fit for? Feel free to reach out!
hailypham27@gmail.com
0357 47 27 95