Cá Cơm Restaurant

Cá Cơm Restaurant

Cá Cơm Restaurant

Authentic Vietnamese Cuisine in Nha Trang

Authentic Vietnamese Cuisine in Nha Trang

Authentic Vietnamese Cuisine in Nha Trang

Developed a premium yet inviting visual identity

Developed a premium yet inviting visual identity

Developed a premium yet inviting visual identity

Created a logo blending anchovy symbolism with Nha Trang's heritage

Created a logo blending anchovy symbolism with Nha Trang's heritage

Created a logo blending anchovy symbolism with Nha Trang's heritage

BACKGROUND

BACKGROUND

BACK
GROUND

Cá Cơm (Anchovy) is a new authentic Vietnamese restaurant in Nha Trang focused on providing quality Vietnamese cuisine rooted in local traditions and Nha Trang's heritage. The name "Cá Cơm" highlights a commitment to quality and a key ingredient in Vietnamese cuisine.

Cá Cơm (Anchovy) is a new authentic Vietnamese restaurant in Nha Trang focused on providing quality Vietnamese cuisine rooted in local traditions and Nha Trang's heritage. The name "Cá Cơm" highlights a commitment to quality and a key ingredient in Vietnamese cuisine.

Cá Cơm (Anchovy) is a new authentic Vietnamese restaurant in Nha Trang focused on providing quality Vietnamese cuisine rooted in local traditions and Nha Trang's heritage. The name "Cá Cơm" highlights a commitment to quality and a key ingredient in Vietnamese cuisine.

CHALLENGE

CHALLENGE

CHA-
LLENGE

Cá Cơm needed a logo that felt both premium and inviting to reflect its quality and local authenticity, without being strictly "high-end." The challenge was to visually communicate this quality while remaining approachable and connected to its Nha Trang roots.

Cá Cơm needed a logo that felt both premium and inviting to reflect its quality and local authenticity, without being strictly "high-end." The challenge was to visually communicate this quality while remaining approachable and connected to its Nha Trang roots.

Cá Cơm needed a logo that felt both premium and inviting to reflect its quality and local authenticity, without being strictly "high-end." The challenge was to visually communicate this quality while remaining approachable and connected to its Nha Trang roots.

BRAND STRATEGY

BRAND STRATEGY

BRAND STRATEGY

Our team crafted a handwritten wordmark, paired with a sleek line-art logo, to evoke authenticity and warmth. The logo subtly blends anchovy symbolism with the distinctive traditional door frames of old Nha Trang and coastal elements, creating a refined and locally relevant logo.

Deliverables: Logo guideline.

Our team crafted a handwritten wordmark, paired with a sleek line-art logo, to evoke authenticity and warmth. The logo subtly blends anchovy symbolism with the distinctive traditional door frames of old Nha Trang and coastal elements, creating a refined and locally relevant logo.

Deliverables: Logo guideline.

Our team crafted a handwritten wordmark, paired with a sleek line-art logo, to evoke authenticity and warmth. The logo subtly blends anchovy symbolism with the distinctive traditional door frames of old Nha Trang and coastal elements, creating a refined and locally relevant logo.

Deliverables: Logo guideline.

Category

Category

Category

Freelance Work

Freelance Work

Freelance Work

Involvement

Involvement

Involvement

Teamwork

Teamwork

Teamwork

Year

Year

Year

2024

2024

2024

Role / Services

Role / Services

Role / Services

Collaborated in a team to research, explore, and present multiple logo directions

Worked closely with the client from briefing to finalization, designed and prepared print-ready files for the logo

Collaborated in a team to research, explore, and present multiple logo directions

Worked closely with the client from briefing to finalization, designed and prepared print-ready files for the logo

Collaborated in a team to research, explore, and present multiple logo directions

Worked closely with the client from briefing to finalization, designed and prepared print-ready files for the logo

Thanks for checking!

Thanks for checking!

Thanks for checking!

Got a new project you think I'd be a good fit for? Feel free to reach out!

Got a new project you think I'd be a good fit for? Feel free to reach out!

cuc.creative@gmail.com

0357 47 27 95

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