Bếp Nhà MyMy
Bếp Nhà MyMy
Bếp Nhà MyMy
Young online food start-up: Ngon lành như bếp nhà
Young online food start-up: Ngon lành như bếp nhà
Young online food start-up: Ngon lành như bếp nhà
Developed a logo featuring a cooking mouse for a fried spring roll start-up
Developed a logo featuring a cooking mouse for a fried spring roll start-up
Developed a logo featuring a cooking mouse for a fried spring roll start-up
Crafted a mascot logo that embodies the authentic flavors and youthful spirit
Crafted a mascot logo that embodies the authentic flavors and youthful spirit
Crafted a mascot logo that embodies the authentic flavors and youthful spirit
BACKGROUND
BACK
GROUND
BACKGROUND
Bếp nhà MyMy is a young online food brand in Cần Thơ specializing in authentic Northern Vietnamese chả giò (fried spring rolls). Committed to quality, tradition, and thoughtfulness, Bếp nhà MyMy aims to be the "familiar kitchen" for those seeking convenient, high-quality meals with a homemade touch.
Bếp nhà MyMy is a young online food brand in Cần Thơ specializing in authentic Northern Vietnamese chả giò (fried spring rolls). Committed to quality, tradition, and thoughtfulness, Bếp nhà MyMy aims to be the "familiar kitchen" for those seeking convenient, high-quality meals with a homemade touch.
Bếp nhà MyMy is a young online food brand in Cần Thơ specializing in authentic Northern Vietnamese chả giò (fried spring rolls). Committed to quality, tradition, and thoughtfulness, Bếp nhà MyMy aims to be the "familiar kitchen" for those seeking convenient, high-quality meals with a homemade touch.
CHALLENGE
CHA-
LLENGE
CHALLENGE
Bếp nhà MyMy needed a logo featuring a mouse cooking chả giò that would appeal to modern family households while remaining playful yet authentic to the brand's core values: deliciousness & sincerity, warmth & friendliness, and hygiene & thoughtfulness.
Bếp nhà MyMy needed a logo featuring a mouse cooking chả giò that would appeal to modern family households while remaining playful yet authentic to the brand's core values: deliciousness & sincerity, warmth & friendliness, and hygiene & thoughtfulness.
Bếp nhà MyMy needed a logo featuring a mouse cooking chả giò that would appeal to modern family households while remaining playful yet authentic to the brand's core values: deliciousness & sincerity, warmth & friendliness, and hygiene & thoughtfulness.
BRAND STRATEGY
BRAND STRATEGY
BRAND STRATEGY
The strategy centered around creating a memorable and charming mascot. A stylish mouse was designed frying chả giò and holding chopsticks, subtly referencing Vietnamese culture. The wordmark's "m" was customized to resemble a chef's hat, adding a unique culinary touch. This approach aimed to convey a warm and friendly feeling through a simple and inviting design.
Deliverables: Logo guideline, product label, and thank-you & cooking guide card.
The strategy centered around creating a memorable and charming mascot. A stylish mouse was designed frying chả giò and holding chopsticks, subtly referencing Vietnamese culture. The wordmark's "m" was customized to resemble a chef's hat, adding a unique culinary touch. This approach aimed to convey a warm and friendly feeling through a simple and inviting design.
Deliverables: Logo guideline, product label, and thank-you & cooking guide card.
The strategy centered around creating a memorable and charming mascot. A stylish mouse was designed frying chả giò and holding chopsticks, subtly referencing Vietnamese culture. The wordmark's "m" was customized to resemble a chef's hat, adding a unique culinary touch. This approach aimed to convey a warm and friendly feeling through a simple and inviting design.
Deliverables: Logo guideline, product label, and thank-you & cooking guide card.
Category
Category
Category
Freelance Work
Freelance Work
Freelance Work
Involvement
Involvement
Involvement
Individual
Individual
Individual
Year
Year
Year
2024
2024
2024
Role / Services
Role / Services
Role / Services
Developed brand positioning and logo concepts
Designed the mascot logo and prepared print-ready files for labels
Developed brand positioning and logo concepts
Designed the mascot logo and prepared print-ready files for labels
Developed brand positioning and logo concepts
Designed the mascot logo and prepared print-ready files for labels
Thanks for checking!
Thanks for checking!
Thanks for checking!
Got a new project you think I'd be a good fit for? Feel free to reach out!
Got a new project you think I'd be a good fit for? Feel free to reach out!
cuc.creative@gmail.com
0357 47 27 95