OK, Maybe Not
OK, Maybe Not
OK, Maybe Not
Low-pressure mental support for overwhelmed humans
Low-pressure mental support for overwhelmed humans
Low-pressure mental support for overwhelmed humans
Created a brand to normalize emotional care
Created a brand to normalize emotional care
Created a brand to normalize emotional care
Built a relatable identity system blending soft visuals with unfiltered emotional tone
Built a relatable identity system blending soft visuals with unfiltered emotional tone
Built a relatable identity system blending soft visuals with unfiltered emotional tone
BACKGROUND
BACK
GROUND
BACKGROUND
OK, Maybe Not is a low-pressure mental health concept for people overwhelmed by traditional wellness branding. The project reimagines emotional support through a soft, humorous, and subtly chaotic system that acknowledges discomfort instead of masking it.
OK, Maybe Not is a low-pressure mental health concept for people overwhelmed by traditional wellness branding. The project reimagines emotional support through a soft, humorous, and subtly chaotic system that acknowledges discomfort instead of masking it.
OK, Maybe Not is a low-pressure mental health concept for people overwhelmed by traditional wellness branding. The project reimagines emotional support through a soft, humorous, and subtly chaotic system that acknowledges discomfort instead of masking it.
CHALLENGE
CHA-
LLENGE
CHALLENGE
Most mental health visuals lean toward either sterile clinical tone or toxic positivity. OK, Maybe Not needed a visual and verbal identity that was emotionally honest, funny without being dismissive, and designed for a generation of people who joke about spiraling while spiraling.
Most mental health visuals lean toward either sterile clinical tone or toxic positivity. OK, Maybe Not needed a visual and verbal identity that was emotionally honest, funny without being dismissive, and designed for a generation of people who joke about spiraling while spiraling.
Most mental health visuals lean toward either sterile clinical tone or toxic positivity. OK, Maybe Not needed a visual and verbal identity that was emotionally honest, funny without being dismissive, and designed for a generation of people who joke about spiraling while spiraling.
BRAND STRATEGY
BRAND STRATEGY
BRAND STRATEGY
The identity leans into strange-but-valid metaphors (animal facts, weird plants, odd feelings) to normalize emotional messiness. A warm but muted palette, handwritten elements, modular layout system, and Gen Z-coded copywriting create a flexible, low-pressure experience across touchpoints.
Deliverables: Logo and color guideline, Plant-moji therapy check-in cards, "Strange but Valid" Instagram post, and branded merchandise.
The identity leans into strange-but-valid metaphors (animal facts, weird plants, odd feelings) to normalize emotional messiness. A warm but muted palette, handwritten elements, modular layout system, and Gen Z-coded copywriting create a flexible, low-pressure experience across touchpoints.
Deliverables: Logo and color guideline, Plant-moji therapy check-in cards, "Strange but Valid" Instagram post, and branded merchandise.
The identity leans into strange-but-valid metaphors (animal facts, weird plants, odd feelings) to normalize emotional messiness. A warm but muted palette, handwritten elements, modular layout system, and Gen Z-coded copywriting create a flexible, low-pressure experience across touchpoints.
Deliverables: Logo and color guideline, Plant-moji therapy check-in cards, "Strange but Valid" Instagram post, and branded merchandise.
Category
Category
Category
Personal Work
Personal Work
Personal Work
Involvement
Involvement
Involvement
Individual
Individual
Individual
Year
Year
Year
2025
2025
2025
Role / Services
Role / Services
Role / Services
Created the fictional brand and designed brand assets
Developed tone of voice, naming, and brand strategy deck (mission, vision, core values, brand personality)
Created the fictional brand and designed brand assets
Developed tone of voice, naming, and brand strategy deck (mission, vision, core values, brand personality)
Created the fictional brand and designed brand assets
Developed tone of voice, naming, and brand strategy deck (mission, vision, core values, brand personality)
Thanks for checking!
Thanks for checking!
Thanks for checking!
Got a new project you think I'd be a good fit for? Feel free to reach out!
Got a new project you think I'd be a good fit for? Feel free to reach out!
cuc.creative@gmail.com
0357 47 27 95