Thành Giang EPS
Thành Giang EPS
Thành Giang EPS
Trusted, local Mekong Delta styrofoam packaging
Trusted, local Mekong Delta styrofoam packaging
Trusted, local Mekong Delta styrofoam packaging
Redesigned logo reflecting sincerity, quality, and thoughtfulness
Redesigned logo reflecting sincerity, quality, and thoughtfulness
Redesigned logo reflecting sincerity, quality, and thoughtfulness
Introduced a "TG knot" monogram symbolizing connection and protection
Introduced a "TG knot" monogram symbolizing connection and protection
Introduced a "TG knot" monogram symbolizing connection and protection
BACKGROUND
BACKGROUND
BACK
GROUND
Founded in 2018, Thành Giang EPS manufactures and wholesales high-quality, affordable insulated styrofoam packaging in the Mekong Delta, leveraging 25 years of industry expertise.
Founded in 2018, Thành Giang EPS manufactures and wholesales high-quality, affordable insulated styrofoam packaging in the Mekong Delta, leveraging 25 years of industry expertise.
Founded in 2018, Thành Giang EPS manufactures and wholesales high-quality, affordable insulated styrofoam packaging in the Mekong Delta, leveraging 25 years of industry expertise.
CHALLENGE
CHALLENGE
CHA-
LLENGE
Seeking expansion, Thành Giang EPS needed a more memorable and friendly logo to build trust with local merchants, as their current logo was outdated with scalability and typography issues.
Seeking expansion, Thành Giang EPS needed a more memorable and friendly logo to build trust with local merchants, as their current logo was outdated with scalability and typography issues.
Seeking expansion, Thành Giang EPS needed a more memorable and friendly logo to build trust with local merchants, as their current logo was outdated with scalability and typography issues.
BRAND STRATEGY
BRAND STRATEGY
BRAND STRATEGY
The rebranding aimed to create an easily recalled logo by building upon the existing monogram concept and green colour, now refined into a palette that evokes the Mekong Delta's rural atmosphere, conveying trust and freshness.
The logo features a customized and seamlessly integrated lettermark of 'T' and 'G', while the 'S' in the wordmark subtly references the shape of Vietnam. Furthermore, the continued use of a rounded rectangular form visually communicates the protective nature of their packaging.
Deliverables: visual guideline, branded uniforms, vehicles, name card and company signage.
The rebranding aimed to create an easily recalled logo by building upon the existing monogram concept and green colour, now refined into a palette that evokes the Mekong Delta's rural atmosphere, conveying trust and freshness.
The logo features a customized and seamlessly integrated lettermark of 'T' and 'G', while the 'S' in the wordmark subtly references the shape of Vietnam. Furthermore, the continued use of a rounded rectangular form visually communicates the protective nature of their packaging.
Deliverables: visual guideline, branded uniforms, vehicles, name card and company signage.
The rebranding aimed to create an easily recalled logo by building upon the existing monogram concept and green colour, now refined into a palette that evokes the Mekong Delta's rural atmosphere, conveying trust and freshness.
The logo features a customized and seamlessly integrated lettermark of 'T' and 'G', while the 'S' in the wordmark subtly references the shape of Vietnam. Furthermore, the continued use of a rounded rectangular form visually communicates the protective nature of their packaging.
Deliverables: visual guideline, branded uniforms, vehicles, name card and company signage.
Category
Category
Category
Freelance Work
Freelance Work
Freelance Work
Involvement
Involvement
Involvement
Individual
Individual
Individual
Year
Year
Year
2025
2025
2025
Role / Services
Role / Services
Role / Services
Designed the brand identity and visuals, aligning with client strategy and needs
Conducted research, developed brand positioning, and presented multiple design concepts
Managed the design process from initial briefing to finalization, including preparing print-ready files and collaborating continuously with the client and production vendors for successful implementation
Designed the brand identity and visuals, aligning with client strategy and needs
Conducted research, developed brand positioning, and presented multiple design concepts
Managed the design process from initial briefing to finalization, including preparing print-ready files and collaborating continuously with the client and production vendors for successful implementation
Designed the brand identity and visuals, aligning with client strategy and needs
Conducted research, developed brand positioning, and presented multiple design concepts
Managed the design process from initial briefing to finalization, including preparing print-ready files and collaborating continuously with the client and production vendors for successful implementation
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Got a new project you think I'd be a good fit for? Feel free to reach out!
Got a new project you think I'd be a good fit for? Feel free to reach out!
cuc.creative@gmail.com
0357 47 27 95