Vũng Tàu City
Vũng Tàu City
Vũng Tàu City
Modern, culturally rich coastal destination
Modern, culturally rich coastal destination
Modern, culturally rich coastal destination
Developed a distinct city identity, independent from Bà Rịa - Vũng Tàu Province
Developed a distinct city identity, independent from Bà Rịa - Vũng Tàu Province
Developed a distinct city identity, independent from Bà Rịa - Vũng Tàu Province
Introduced a line-art visual system highlighting local heritage
Introduced a line-art visual system highlighting local heritage
Introduced a line-art visual system highlighting local heritage
BACKGROUND
BACKGROUND
BACK
GROUND
Vũng Tàu is a coastal city in Vietnam known for its beaches, historic architecture, and cultural festivals. As it pursues sustainable growth, the city aims to modernize while preserving its cultural identity - positioning itself beyond just a beach destination.
Vũng Tàu is a coastal city in Vietnam known for its beaches, historic architecture, and cultural festivals. As it pursues sustainable growth, the city aims to modernize while preserving its cultural identity - positioning itself beyond just a beach destination.
Vũng Tàu is a coastal city in Vietnam known for its beaches, historic architecture, and cultural festivals. As it pursues sustainable growth, the city aims to modernize while preserving its cultural identity - positioning itself beyond just a beach destination.
CHALLENGE
CHALLENGE
CHA-
LLENGE
Vũng Tàu lacked a distinct brand identity, sharing a logo with its province. This limited its ability to stand out, engage tourists, and express its unique character and vision.
Vũng Tàu lacked a distinct brand identity, sharing a logo with its province. This limited its ability to stand out, engage tourists, and express its unique character and vision.
Vũng Tàu lacked a distinct brand identity, sharing a logo with its province. This limited its ability to stand out, engage tourists, and express its unique character and vision.
BRAND STRATEGY
BRAND STRATEGY
BRAND STRATEGY
The project reimagines Vũng Tàu with a modern, culturally grounded identity. A line-art logo and custom iconography reflect local nature, architecture, traditions, and festivals. The visual system is designed to be welcoming and recognizable to both locals and visitors.
Deliverables: brand guideline, visual identity elements, stationary, packaging, city signage and map, POSM, and branded merchandises.
The project reimagines Vũng Tàu with a modern, culturally grounded identity. A line-art logo and custom iconography reflect local nature, architecture, traditions, and festivals. The visual system is designed to be welcoming and recognizable to both locals and visitors.
Deliverables: brand guideline, visual identity elements, stationary, packaging, city signage and map, POSM, and branded merchandises.
The project reimagines Vũng Tàu with a modern, culturally grounded identity. A line-art logo and custom iconography reflect local nature, architecture, traditions, and festivals. The visual system is designed to be welcoming and recognizable to both locals and visitors.
Deliverables: brand guideline, visual identity elements, stationary, packaging, city signage and map, POSM, and branded merchandises.
Category
Category
Category
Academic Project
Academic Project
Academic Project
Involvement
Involvement
Involvement
Teamwork
Teamwork
Teamwork
Year
Year
Year
2023
2023
2023
Role / Services
Role / Services
Role / Services
Led a team of 3 designers to deliver a full brand identity within a 5-week timeline
Directed visual strategy, managed QC and prepared print-ready files
Designed core assets including logo, iconography, patterns, key illustrations, POSM and collaterals
Led a team of 3 designers to deliver a full brand identity within a 5-week timeline
Directed visual strategy, managed QC and prepared print-ready files
Designed core assets including logo, iconography, patterns, key illustrations, POSM and collaterals
Led a team of 3 designers to deliver a full brand identity within a 5-week timeline
Directed visual strategy, managed QC and prepared print-ready files
Designed core assets including logo, iconography, patterns, key illustrations, POSM and collaterals
Thanks for checking!
Thanks for checking!
Thanks for checking!
Got a new project you think I'd be a good fit for? Feel free to reach out!
Got a new project you think I'd be a good fit for? Feel free to reach out!
cuc.creative@gmail.com
0357 47 27 95